Lead Capture:9…Increasing Sales by Adding Audio
Audio added to your site can increase sales conversions by up to 20% or even more!
Why is this so?
People are human & desperately seek to connect with the person on the other end of the “screen” to remove fear & build an attachment-connection- with you, so you need to engage as many of their 5 senses as possible to increase your sales opportunity. You only have about 2-5 seconds to capture the interest of a stranger. This is why farming your own list is so beneficial & hugely profitable!
It is frightening, as a buyer with a loaded wallet, roaming around the net, looking for whatever it is they are searching for, to actually decide to open their wallet & enter their card details, in a lot of cases, to a perfect or (not so perfect) stranger. You must remove as many of these barriers as possible to provide a trusting environment for your buyer to proceed.
They want to gather as much social proof, evidence & whatever else they need to trust you enough to go ahead.
So, give it to them!
Place an interview with an expert about your product onto your site & let your list know about this exciting event. This adds value to your direct response mail- out & your list becomes more educated, by you, about your products.
When you decide to commence a launch sequence, they are already familiar with some of the features of this “wizz-bang new widget the expert spoke about recently”!
It’s all about relationship with & educating your list.
Audio can be recorded over the phone, by Skype, or any one of a bunch of ways that modern technology provides us with to-day. Downloading the audio…listening to it, is mostly instant, no waiting around to buffer etc. You can even set it to begin playing automatically, when someone lands on your site!
You are probably wondering; who do you know who is an expert in your field?
Surprise!
Most of the time it is YOU! You know a whole lot more about your product in most cases than you think. Why did you begin your business in the first place? You probably had a passion about it & it grew from there.
We can record you for a 30 minute interview & upload it to your site.
Write out a few key things about yourself & your product , then we’ll provide you with a bunch of questions about it all, you answer, we record it. Simple. Of course you get to review the questions etc up front & practice your speaking voice for people to be able to hear you & so on…
BUT; once this is done, you have it for ever...AND you have access to a heap of up-sell/bonus product offers now, to offer or give to your list for practically zilch! Don’t you just love the scope of direct response marketing?
We’ll go more into how you can monetize this simple 30 minute recording in Part 2 of The List; in Back End Products Made Out of Thin Air! coming 2010.
To-morrow we will cover Adding Video to your Site.
