What is a Prospect?
What is a prospect?
A prospect is just that…a maybe.
Our job is to educate them into the benefits of owning our product which will solve their problems, perceived or real.
Are they really “hotties” for our products in the first place?
Who is going to give them the final nudge over the line?
You or your competition?
Prospects go from site to site, gleaning information about various subjects, until one day…usually after about 7 contacts with the specific information, they “get it” & it’s that person who imparted the final info gem, who will get the sale!
Just make sure it’s YOU!
Send your auto responder education to them for at least 20 times.
They don’t always open their emails, so you will need lot’s of exciting incentives for them in your email headlines, to get them excited about your goodies & excited enough to have them open & take action on your prompts.
This is part of the farming process needed when building a list.
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